4 Ways companies are using technology to honor ‘Back to the Future’ Day
The long awaited date has arrived — October 21, 2015, the date that Marty McFly and Doc Brown cruised into the future on the DeLorean to stop Marty’s future son from going to jail.
There’s been much anticipation of the past 30 years, with many wondering if the futuristic technology that was presented in the film would come to pass when the day finally arrived. Recently, Lexus revealed its fully functional hoverboard, so I guess we’re heading in the right direction.
Plenty of companies are taking part in the Back to the Future Day festivities. Here are four ways companies are using technology to honor the date.
1. Australian police set out on hoverboards
The Mount Isa Police force in Australia decided to have a little fun with the date. It released a phony press release detailing a car crash involving a silver sedan and circumstances that sounded a lot like those in the film. The press release also stated that the hoverboard unit would be handling the case.
2. Belfast students create electric DeLorean vehicle
Queens University Belfast students just finished converting a regular DeLorean into an electric vehicle that runs on a rechargeable electric motor. The car is being unveiled today in honor of Back to the Future Day.
3. Toyota unveils Marty McFly’s pick-up
Toyota wanted to remind everyone of its role in the film, so it decided to release two new vehicles on Back to the Future Day. The first was a hydrogen-fueled Mirai and a 2016 Tacom, representative of the Marty’s Toyota pick-up. The Tacoma goes retro with the same paint job as the one in the movie, old school taillights and headlights, and fuel injection badges.
4. Honda’s ‘time-travelling” features for its Focus and Fiesta vehicles
Between October 21 and 26, Ford purchasers can “time travel” on the company’s website. Ford is making its flux capacitor, powered by 1.21 gigawatts available for $1.21 million as a factory option for 2016 Ford Focus and Fiesta buyers.
Watch a clip of the Toyota Back to the Future Day video series below.
https://www.youtube.com/watch?v=xFyY7_hc-14
