Avnet Silica wins distributor of the year award

It has been announced that Avnet Silica has received the ‘Distributor of the Year’ award from Nordic Semiconductor ASA, a fabless semiconductor company specializing in ultra-low power (ULP) and low power wireless communication. The ‘Distributor of the Year’ award was presented to Avnet Silica at Nordic’s recent annual sales conference.

The award was earned due to many factors, however Avnet Silica’s ‘overall engagement and exceptional revenue growth of more than 300%’ was highlighted by Nordic Semiconductor. Avnet Silica was named a distributor for Nordic Semiconductor products in July 2015, with the aim to focus on the company’s Bluetooth low energy (BLE) and wireless charging technologies.

“We anticipated great things from Avnet Silica right from the very beginning,” said Morten Staale, Nordic’s Distribution Sales Manager for Europe. “However, their performance in selling and supporting our products has significantly exceeded our expectations, and exemplifies Avnet Silica’s proven track record in supporting customers at all stages of the design cycle. This award is more than just well deserved.”

Laurence Dellicott, Director Supplier Management of Avnet Silica, added: “Nordic Semiconductor is an undisputed leader in ultra-low-power short-range wireless communications and especially Bluetooth low energy and Bluetooth 5, which are important technologies in many industrial market applications and new designs. We are very proud to win this award, which is testament not only to the team’s hard work, but also as a proof point for what has been and continues to be a highly successful confluence of expertise from our two respective companies.”