Conrad Business Supplies aims to grow its B2B and components strategy

Conrad Business Supplies has appointed Jesper Rasmussen as Director Electronic Components for B2B and components Purchasing. Jesper can lean on many years of international experience in the area of electronic component distribution and procurement.

Building on this expertise, Jesper will continue to expand Conrad Business Supplies’ focus on B2B, paving the way for future revenue growth. To achieve these goals, Jesper will establish a powerful team providing the operational experience required to expand the portfolio of active, passive and electromechanical devices.

“We are delighted to have Jesper Rasmussen join our company,” said Holger Ruban, CEO at Conrad. “Jesper’s years of experience in distribution make him ideally suited to expanding our already vast range of components on a continuous and strategic basis.

“By investing in strong component brands as well as strategically complementary products and related offerings, we want to underpin our commitment to both industrial and B2B customers alike. In addition, we are constantly working on improving our line card and ensuring that our customers receive new products and customer solutions very quickly”.

Prior to joining Conrad, Jesper Rasmussen was Global Product Director at Farnell from 2011 to 2017. From 2009 to 2011 he was Strategic Purchase Manager at Cobham. From 2003 to 2009 Jesper was Head of Product at Arrow. Positions as Field Sales at TTI (2002-2003) and Purchase Manager at Arrow (1996-2002) are further positions held during his professional career.