Conrad Business Supplies has signed a direct sales partnership deal with Panasonic Automotive and Industrial Systems Europe, covering passive components.
The company boasts a wide portfolio of electrolyte and polymer aluminium capacitors, resistors and inductors that address many market sectors such as industrial, automotive and home entertainment.
Melanie Lauer, Vice President International Business Supplies commented: “We are delighted about the new cooperation arrangement.”
“We now intend to develop this further in the passive components area too,” added Peter Müller, Head of Product Group for Conrad Business Supplies.
Maximilian Jakob, Product and Sales Director, PAISEU said: “In Conrad we are delighted to have found a partner which is eager to invest, and brings to the table both product-specific expertise and a customer base which is a good match for our focus markets, namely automotive, industrial, IoT and research and development. We expect that this will give us access to new markets, customers and designs, and we look forward to a long and fruitful partnership. The ambitious growth targets of our two companies are a perfect fit.”
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